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Michael D. Rabin, Ph.D.
Founder & Principal, Direct Perception, LLC
 Direct
Perception's clients include some of the nation's leading technology firms.
Before
founding Direct Perception in 2001, Michael was Vice President, Global User Research and Information
Architecture at Rare Medium, Inc. one of
America’s premier web design firms. There he grew the Information Architecture
discipline from 0 to 45 consultants and established User Research laboratories,
staffed by behavioral scientists, on three continents. He is a recognized expert in
usability and user
experience design and was responsible for Rare Medium’s user-centered design
disciplines. Previously, he served as VP, Information Architecture at IllusionFusion,
a top-25 interactive agency in Manhattan. Before joining the web development
industry, he enjoyed a 10-year career with Bell Laboratories and AT&T
Internet Services. Michael has extensive hands-on experience managing the prototyping
and design of advanced multimedia, web and pervasive applications and has done pioneering user
experience design work, which won him the Jerome H. Ely Award, on advanced
speech processing technologies, biometrics, interactive television, and web design. While at
AT&T, he was also director of product development and business strategy for
intranet, e-commerce and web-hosting services and Director of AT&T’s Internet2
program with responsibility for managing participation in this national
technology initiative, which is defining the future of advanced Internet
applications. He received
his doctorate from Yale
University and is an Associate Professor in the department of Design +
Management at
Parsons
the New School for Design.
Sample
"start-up
to Fortune 50" client experience list:
Viacom/MTV Networks
Kirusa, Inc.
ChoicePoint, Inc.
Little Tikes, Inc.
AT&T
IBM
Siemens Corporate Research
France Telecom
VoiceGenie Technologies, Inc.
Lucent
NCR
KeySpan Technologies
Major financial services firms
US West
Kitchen Etc.
Balducci.com
epromos.com
See
abbreviated resume & publication list
And a network of other experts in customer-centered
product and service innovation.
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