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Adding the Customer's Voice
Our methodology offers three points of impact that will
mesh with your
product/service development process. Our methodology may be used
as an end-to-end customer-centered development process or piecemeal
to add the customer's voice to where YOU are in design development.
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Planning
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Designing
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Improving
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| Your stage: |
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| Strategy
+ Definition |
Design +
Build |
Post-deployment |
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| Our contribution: |
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| Customer definition |
Usability |
Success metrics |
| Customer goals |
Information architecture |
Usability |
| Customer requirements |
Interaction design |
Customer goal attainment |
| Customer expectations |
Brand impact |
Competitive benchmarking |
| Customer attitudes |
Clarity |
Brand success |
| Feature definition |
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Recommendations |
| Reaching business goals |
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| Sample tools: |
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| Ethnographic research |
One-on-one usability testing |
One-on-one success measurement |
| Contextual inquiry |
Heuristic review |
Interviews |
| Focus groups |
High fidelity prototyping |
Performance metrics |
| Surveys |
Low fidelity prototyping |
Large sample research |
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| Outcome: |
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| Product/service
definition |
Development requirements |
Improved definition or
optimized designs |
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